The first challenge for any bookie to take more action is in getting extra players. However, before they can obtain extra players, they need to make sure they can handle the action both monetarily as well as have the staff and lines to handle the influx of calls. But, realistically, you can probably not install enough operators and lines to ensure everyone gets through all the time, which is why you should use a PPH service.
A pay per head service gives you access to a 24/7 call center that is manned with dozens of operators. Yes, you are sharing this call center with other bookies, but there are more than enough phone lines and operators to ensure that everyone gets through all the time. It would literally cost you thousands every week just to have an operation such as this.
A bonus feature is that players will also now have the option of using the Internet, of which most of them will probably take advantage. By using this feature, they can place their bets discreetly at their convenience. They can even use their smartphones to place bets, ensuring that they have access whether they are at home or on the road.
Now, how about those extra income streams for you? The bookie operation is all yours, but you will now also be able to offer both poker and casino action for your players. Poker is something that your players will find particularly attractive. Compared to the early 2000′s, there are very limited opportunities to play online poker now, something for which most players are itching. Now, you can offer this and make money on the rake they generate on the tables.
You can also use the poker room as a way to lure more players in. For instance, you can offer free-rolls sponsored by your website. Other players on the poker skin will see this and will check out your site. They may contact you to see if they can open up an account so they can enter your free-rolls. You may also choose to offer a free stake in the poker room as a bonus for players at different thresholds in wagering. It gets them to wager more and you make your money back off the rake they generate!
Finally, casino gambling will now be available as well. When your players are bored waiting between the late afternoon games and the Sunday night game, they may choose to log in and spend some time in the casino. From your perspective, this is a no loss situation. If they win, the casino pays them off. If they lose, you get a cut of those losses! Now you have increased the marketability of your bookie operation, increase player count, and increased profits, all because you signed up for a pay per head service!